Luxury Home Division

We offer exceptional services that address the needs of discerning buyers and sellers in Dallas finest neighborhoods. We understand the unique requirements of the luxury market and will create a comprehensive course of action tailored to each exclusive property.

Integrated Marketing Strategy

When selling a luxury home, it is important to craft an integrated marketing targeting luxury buyers. Using specialized technology combined with other forms of luxury media including online and traditional print, we produce distinctive marketing materials that specifically target the luxury market. We pay close attention to architectural details and lifestyle to determine what makes your home unique. A professional copywriter will help communicate the story of your home to the appropriate, qualified buyers. We always take that extra step to ensure that all buyers are pre-qualified before taking them on a private tour of your home.

Dedicated Web Page and Unique URL Featuring Your Home

Our service includes a dedicated webpage and URL that showcases your unique home. Here potential buyers can find extensive information and view beautiful photos of your exceptional property.

Professional Home Staging and Implementation

Professional staged homes sell for 7% more in half the amount of time according to NAR. We hire a professional stager at no cost to you. She will go room by room and make recommendations that will highlight all of the best features of your home.

Professional Photography and High Definition Real Estate Video

In order to fully tell the story and communicate the lifestyle that your home has to offer, we hire a professional photographer for both a daytime and twilight photoshoot. We also produce a high-definition video tour of your home and community highlighting home features and the community.

Distinctive Signage, Online & Print Material

Our Luxury division “For Sale” sign will be prominently displayed on your property, along with other high-quality marketing material that will be available to all luxury buyers.

Private Showings by Agent to only Pre-Screened Buyers

We carefully pre-screen all potential buyers before we schedule a private tour of your home with buyers.

Invitation Only, Exclusive Broker Events

We engage luxury agents with an invitation only to exclusive catered events.